Casey MQ - babycasey

Genre: Electronic/Experimental
Format: LP
Catalogue No.: HTRA013
B/C: 5051142008022
Release Date: 16th October 2020

babycasey is the debut album from composer, producer, artist Casey MQ. Across 13 songs, the record is an examination of identity formation through the prism of pop. Punctuated by original songs Casey recorded as a child, the album examines pop archetypes while reveling in the pure catharsis of the medium. babycasey is a radiant, deft statement from a crucial new talent - a gorgeous reckoning, and an honest reconciliation of ambition, queerness and artistry. A fall limited-vinyl release follows a successful summer rollout of the album.

Example 1: https://www.youtube.com/watch?v=p8ZigRKpoEw
’Candyboy’ the lead single from Casey MQ’s debut album ‘babycasey’ was in heavy rotation across Canada + US this summer, getting over 100k streams on Spotify and featured on Apple Music’s massively popular ’Glitch’ playlist.

Example 2: https://www.youtube.com/watch?v=5rqclo80jV4
’What about us’ was the third and final single from babycasey, and featured on Pitchfork ‘Weekly Selects’ playlist + receiving over 70k streams on Spotify.

* Tracklist:
A1. U + Me 4ever 
A2. What About Us 
A3. Make Some Noise 
A4. Candyboy 
A5. Charlene 
A6. Half Awake
A7. Babygirl

B1. Celebrity Crush
B2. The First Song I Ever Wrote
B3. Eric
B4. Walls Could Talk
B5. Monsters Without Names
B6. Child's Stadium

Marketing/Promotion
1 Social Media Marketing Plan
The release has been promoted with a 3 month long promotional campaign directed by Modern Matters PR in Berlin. The album has received coverage from many outlets including Pitchfork, Exclaim, Paper Mag, Self-Titled, Metal Mag etc.

2 Press Features
Exclaim – Review, 8/10 “Casey MQ celebrates and interrogates the glamour of 90’s boy band pop on babycasey” – August 2020

Paper Mag – Feature “Casey MQ’s debut album, babycasey, captures a very specific era of pre-internet celebrity obsession” – August 2020

3 Online Features
Kaltblut – Feature “Sound of the Week: Casey MQ” – August 2020

Mixmag – Song Premiere “Club Quarantine resident Casey MQ shares his ‘Celebrity Crush’” – August 2020

Metal Magazine – Feature “Casey MQ: Celebrating Childhood and Queerness” – August 2020

AQNB – Song Premiere “Casey MQ hybridizes ambient & post-club to create a pop-ready ballad on the uplifting production of ‘What About Us’ – August 2020

4 Events/Live Streaming
Club Quarantine Online Rave – Album Launch Party – 14th August, 2020

Social Media / DSP Statistics
5
6 Facebook
Casey MQ – 810 likes

7 Instagram
@caseymq – 4085 followers

8 Twitter
@caseymq – 634 followers